oseph Tayefeh is an essayist, lecturer and Secretary General of The European Plastics Alliance Plastalliance, a pro-European organisation of manufacturers, recyclers and marketers of plastic and plastic-packaged products. He is the author of the book ‘Plastique bashing : L’intox ? (Le Cherche Midi, October 2023), translated into English at the end of 2024 under the title ‘Plastic bashing: Fake news?’, in which he calls for thoughtful awareness-raising that goes beyond preconceived ideas about pl