Eric has worked in the beverage packaging industry for over 20 years, in a variety of commercial leadership and operational roles worldwide. After several years in Japan, he relocated in Dubai, where he met his partners who share same values and willingness to help changing habits in society, health and sustainability. Sensitive to the growing issue of plastic pollution, they decided to found ZeLoop; an innovative Circular Economy Rewarding Platform to make our planet healthier. This includes a mobile application rewarding consumers on plastic bottle collection.