Noam Assael, with over 30 years of expertise in materials science, packaging, recycling, strategic planning, business development, and marketing, is a driving force behind groundbreaking innovations and sustainable solutions. For the past eight years, he has been working in Avery Dennison, where he actively helps consumer brands connect their tangible, everyday products with their digital counterparts. By implementing solutions for reusable and refillable packaging, he empowers consumer brands to engage effectively with their customers, enhance operational efficiency, and significantly reduce supply chain costs.